For Each Celebrity a Designer Perfume

In the past it was the cosmetic companies that created all the designer perfumes that were sold in all department stores. Designer labels such as Estee lauder, Chanel and Guerlain were the leaders when it comes to great perfumes. These big names will get celebrities to endorse their perfumes as a branding strategy. However in recent years things have changed a lot with all the celebrities wanting to have their own designer perfumes and cosmetics range.

Celebrities involvement in designer perfumes

There are various degrees to the involvement of the celebrities in the designer perfume. Some celebrities only give their approval for the finished products leaving the entire design task to perfumes professional. Other celebrities want to have a complete control on the creation of the designer perfume and also in the marketing of the perfume.

However celebrities that are said to have a complete control on the design of the designer label does not necessarily mean that she has to go into the laboratory to check every aspect of the work. This simply means that she was involved in the development process and that she has approved the scent that is going to be used. Sometimes the celebrity also takes part in the designing of the bottle and in the marketing of the designer perfume. One example of such involvement will be Celine Dion.

Another celebrity that is involved in the production of her own designer perfume is Jennifer Lopez. Having had a previous experience in a cosmetic counter she had a good knowledge of the fragrance that she was wanting. Jennifer Lopez personally suggested the hint of sake scent that form part of her perfume. She also designed the bottle of the perfume to include some jewellery on it to reflect her love for jewellery. When involving in every step of the designer perfume the celebrity can make sure that the perfume that is being created correctly reflect her personality.

Paris Hilton, on the other hand does not get involved in every aspect of her designer perfume. She only focuses on the marketing aspect and this is turning out to be a good strategy. Many people only buy this designer perfume because of the face of the celebrity.

The future of designer perfume

The future of designer perfume seems closely link to the celebrity. In the past people were very skeptics with all the celebrity designer perfume which was first introduced by Elizabeth Taylor. But today with the likes of Britney Spears designer perfume, celebrity designer perfume is breaking every record in terms of sales figures.